Road Maps, Rainy Days, and Digital Streaming

Spotify, Waze, and road trips, via Endgadget:

Drivers use their smartphone for both navigation and music, so why not put the two together? Waze and Spotify have announced that they've done just that: You can now navigate with Waze within Spotify and access Spotify playlists from Waze. After you set up a playlist, it'll automatically play when you start your journey, while letting you "easily" change songs. At the same time, you can browse playlists (and switch from one app to the other) when your vehicle is at a full stop.

The partnership is somewhat surprising, as Waze is owned by Google, which has its own Play music-streaming service that competes with Spotify. However, Spotify's 50 million-strong subscriber base dwarfs Google Play (and every other music service), so it could be a way for Google to prod all those users into trying the Waze platform.


Spotify, The North Face, and rain, via The Verge:

The Austin-based band White Denim has a new song out today, but you can only listen to it if it’s raining where you are. The North Face is releasing the track, called “No Nee Ta Slode Aln” as part of a partnership with Spotify. The whole thing is a gimmicky way to sell a rain jacket.

The streaming service is using geo-targeting to make the song available only in areas of the United States experiencing drops of water falling from the sky. If that’s not happening in your area, you’re out of luck. It’s currently not raining where I am, which means the song isn’t showing up on my Spotify.


Just as digital streaming has opened up endless options for defining a 'release' or an 'album', we're now starting to see this creative freedom applied to music promotion and integration. More of this, I say.